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AI for mission-driven organisations

We build AI systems that make it easier for charities to do their work

Who we work with

We partner with leading charities and organisations to amplify their impact through AI-driven solutions.

  • The Learning Lab
  • Breast Cancer Now
  • NLHF
  • Arts Marketing Association
  • Virgin Money Foundation
  • WaterAid
  • Hearing Dogs
  • NFCC
  • Duchenne UK
  • Girls Not Brides
  • Our Future

Systems that make life easier

Goose, thinking partners for heritage professionals
Goose, thinking partners for heritage professionals

Gaggle, not Google

Goose

Goose gives a one-person heritage marketing team twenty-one AI colleagues, each grounded in a different specialism, built to help them ask better questions rather than hand over answers. It's a thinkflock of better questions! Goose is being used daily by people across the heritage sector.

Read the case study
AIDA's review screen: a scanned paper survey beside its digital transcription
AIDA's review screen: a scanned paper survey beside its digital transcription1 of 3

Bringing AIDA to life

Breast Cancer Now

AIDA reads patient survey forms from over twenty NHS trusts directly into a system the team can use to compare hospitals and turn findings into reports, instead of transcribing every form by hand.

Read the case study
The rebuilt Last Hours archive: an interview from issue 17 beside its cover
The rebuilt Last Hours archive: an interview from issue 17 beside its cover1 of 6

Qunk?

Last Hours

Scanned punk zines are unreadable and unsearchable for computers. That's a problem if you don't want that culture to evaporate. Rebuilt into a structured archive that keeps the material exactly as written and can be read by people and by AI agents, weird typos and all.

Duchenne Audio's episodes, each drawn as a two-voice barcode of turns
Duchenne Audio's episodes, each drawn as a two-voice barcode of turns1 of 2

Connecting guidance with parents

Duchenne

Clinical guidance turned into natural sounding audio, holding the details parents need while sounding like two people really listening to each other. It used synthetic voices that never claim to have lived what they describe, and was built through a staged AI process that a team with no audio experience could run themselves.

WaterAid team working with their own data
WaterAid team working with their own data

Three unknown unknowns

WaterAid, Our Future, Girls Not Brides

WaterAid, Girls Not Brides and Our Future each had more in their own data and tools than they knew was possible; once they could see the shape of what current AI tools could do, each team built directly into that gap themselves.

Resources to understand where AI fits

Effective systems are always about the people involved and rarely about the technology.

  • The Integration Problem

    How we move from AI being a faster horse to something more useful is hard. And a bit boring. So we made some games to try and explain our thinking. Start as a goose, gathering a funder report from seven places scattered round a wetland. Carry every piece back yourself and feel the trudge, or send the agents and see what you get your attention back for instead. There's a yeti further in, on skis.

  • AI Playbook for Charities

    The second edition is split between different teams and the work they're doing so you can skip straight to the bit that's relevant to you. How to think about AI for charities is hard because most of the writing is aimed at Silicon Valley. The Playbook is an attempt to go through what's important for charity teams and the people they work with.

    aiplaybookforcharities.com

  • AI Recipes for Charities

    We kept being asked to share the same advice for teams. Our Recipes are something like an FAQ of the problems people are hitting in charities. Pick a problem you already have and run through it step-by-step. The aim is to cover the different branches of "AI" and show that the technology can be accessible and useful across different teams.

    airecipesforcharities.com