Helping charities
solve
hard problems

We believe charities need a new kind of agency. An agency that takes advantage of the efficiencies of AI - and passes those savings to charities - while having the deep understanding needed to help them harness AI's potential.

Make Sense of It is an agency of problem solvers working for charities and nonprofits. We use design, innovation and strategy to figure out and fix problems. Our goal isn't to bill hours building things for the sake of building things but to increase the impact charities can have in our complex world.

Our goal is to empower charities to solve their own challenges by building out services, upskilling teams and increasing trust in your organisation. We firmly believe that the best consultants are those who leave their clients stronger, more capable, and better equipped to face future challenges.

Who we are

We're Edd and Suzanne. We've worked inside, and alongside, UK charities for most of our careers. Recently we've witnessed first-hand the determination to harness AI for greater impact. But we know integrating AI is not without challenge and we want to make sure charities are not left behind.
Suzanne Begley

Suzanne Begley

Suzanne is a strategic leader in nonprofit digital transformation, with over two decades of experience helping organisations amplify their social impact. As co-founder and former director of the award-winning agency Public Life, she has shaped digital strategies and services for prominent charities including Mencap, Macmillan Cancer Support and YoungMinds.

Edd Baldry

Edd Baldry

Edd Baldry is an award-winning designer and innovation leader with two decades of experience helping organisations create positive social change through technology. Their expertise spans artificial intelligence, service design, and digital transformation, with a particular focus on the nonprofit sector.

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Technological change continues to accelerate but only a quarter of charities say they feel prepared to respond to the opportunities and challenges. Let's close the opportunity gap together.